Hello, I'm Elisabeth - brand designer with marketing background and master’s degree in brand management ✼
marketing-first mindset
I approach every project with a strategic mindset and business thinking. I don’t just create beautiful visuals - I build thoughtful, aligned identities that support your business goals and resonate with your audience.
Clear structure
With years of experience leading projects, teams, and events, I bring clarity and responsibility into every collaboration. You can rely on me not only for creative direction but also for well-organized workflow.
MOODBOARD APPROACH
For your project I create 1–3 unique moodboards that shows a possible direction your brand could take - visually and emotionally. No guesswork. Just focused, intentional design.
PORTFOLIO
VOID(nine) is a conceptual jewelry brand that explores the tension between structure and disappearance, form and erosion. Rooted in 90s elegance and underground grunge, it merges the clarity of Swiss typography with the raw tactility of analog film, faded palettes, and unapologetically bold type. The visual language is built around modular grid systems, collage aesthetics, and a subdued, timeworn color scheme - deep, oxidized brown evoking aged metal and dried blood, paired with a soft-black that feels more like ash or soot than ink.
CÉLESSE is a winter cosmetic brand designed to protect lips from cold air, wind, and dryness. The identity translates protection into a restrained visual language - soft matte textures, muted blue, butter yellow tones, and refined typography that feels calm and precise. The project includes logo development, a structured typographic system, and fully developed primary and secondary packaging design. This project explores how minimal structure, subtle contrast, and emotional restraint can create a brand presence that feels intimate, protective and timeless.
A brand identity that embodies wild femininity and a deep connection to nature. Inspired by the textures of seashells, earth tones, and ancient rituals, the design reflects the purity and strength of the natural world in every element. The project included logo development, packaging design, and brand visuals that evoke grounding, nourishment, and harmony. Each detail was crafted to turn daily skincare into a slow, sensory ritual rooted in nature.
Brand Identity for a New York–based fine jewelry atelier. This project began with a full brand strategy and art direction, defining the brand’s positioning, tone of voice, visual language, and long-term identity. This atelier creates bespoke engagement rings and diamond pieces through a personal, collaborative process, treating jewelry as heirlooms rather than trends. The brand was envisioned as a warm, intimate atelier, where luxury feels quiet, intentional, and human.
The complete brand foundation: everything you need to launch and grow with confidence.
Includes:
– Discovery questionnaire
– Deep brand strategy (positioning, audience, brand personality, detailed tone of voice, archetypes)
– Moodboard-based process (2 creative directions to choose from)
– Art & photo direction
– Content & social media guidelines (expanded tips + examples)
– Full logo suite (primary, secondary, mark/wordmark variations)
– Color system with usage hierarchy
– Typography system
– 5 branded assets (e.g. business card, Instagram templates, etc)
– Brand guidelines (PDF, 45-60 pages)
Timeline: 3-4 weeks
Revisions: 3 rounds
Final files: PNG, SVG, PDF, mockup previews + brand guidelines + editable source files (if needed)
Price: $2200
Includes:
– Discovery questionnaire
– Deep brand strategy (positioning, audience, brand personality, detailed tone of voice, archetypes)
– Moodboard-based process (2 creative directions to choose from)
– Art & photo direction
– Content & social media guidelines (expanded tips + examples)
– Full logo suite (primary, secondary, mark/wordmark variations)
– Color system with usage hierarchy
– Typography system
– 5 branded assets (e.g. business card, Instagram templates, etc)
– Brand guidelines (PDF, 45-60 pages)
Timeline: 3-4 weeks
Revisions: 3 rounds
Final files: PNG, SVG, PDF, mockup previews + brand guidelines + editable source files (if needed)
Price: $2200
– Extra revisions or add-ons can be requested at an hourly rate.
– A 50% prepayment is required to secure your spot.
– Files are delivered via Google Drive or Notion.
– You can adjust the services, mix elements, or build your own custom package and I’ll calculate a personalized quote based on your needs and vision.
Just send me a message, and we’ll shape the perfect solution for your brand.
✧ ADDITIONAL NOTES ✧
SERVICES
{ MINI BRAND IDENTITY }
For early-stage brands or personal projects that need the essentials.
Includes:
– Discovery questionnaire
– Brand foundation (positioning + audience + tone)
– Moodboard-based direction (1 concept with 1 round of revisions)
– Logo system
– Color palette
– Typography selection
– Brand essentials guide (PDF, 8-12 pages)
Timeline: 1-2 weeks
Revisions: 1 round
Final files: PNG, SVG, PDF + mini brand guide
Price: $1000
Includes:
– Discovery questionnaire
– Brand foundation (positioning + audience + tone)
– Moodboard-based direction (1 concept with 1 round of revisions)
– Logo system
– Color palette
– Typography selection
– Brand essentials guide (PDF, 8-12 pages)
Timeline: 1-2 weeks
Revisions: 1 round
Final files: PNG, SVG, PDF + mini brand guide
Price: $1000
{ SIGNATURE BRAND IDENTITY }
A balanced identity package with both visuals and basic strategy.
Includes:
– Discovery questionnaire
– Brand strategy (positioning, audience, brand personality, tone of voice)
– Moodboard-based process (2 creative directions to choose from)
– Art & photo direction
– Full logo suite (primary, secondary, mark/wordmark variations)
– Color system with usage hierarchy
– Typography system
– 3 branded assets (e.g. business card, Instagram templates, etc)
– Brand guidelines (PDF, 30-40 pages)
Timeline: 2-3 weeks
Revisions: 2 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $1600
Includes:
– Discovery questionnaire
– Brand strategy (positioning, audience, brand personality, tone of voice)
– Moodboard-based process (2 creative directions to choose from)
– Art & photo direction
– Full logo suite (primary, secondary, mark/wordmark variations)
– Color system with usage hierarchy
– Typography system
– 3 branded assets (e.g. business card, Instagram templates, etc)
– Brand guidelines (PDF, 30-40 pages)
Timeline: 2-3 weeks
Revisions: 2 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $1600
{ FULL BRAND IDENTITY }
– Extra revisions or add-ons can be requested at an hourly rate.
– A 50% prepayment is required to secure your spot.
– Files are delivered via Google Drive or Notion.
– You can adjust the services, mix elements, or build your own custom package and I’ll calculate a personalized quote based on your needs and vision.
Just send me a message, and we’ll shape the perfect solution for your brand.
✧ ADDITIONAL NOTES ✧
SERVICES
{ ESSENTIAL BRAND IDENTITY }
For early-stage brands or personal projects that need the essentials.
Includes:
– Discovery questionnaire
– Brand foundation (positioning + audience + tone)
– Moodboard-based direction (1 concept with 1 round of revisions)
– Logo system
– Color palette
– Typography selection
– Brand essentials guide (PDF, 8-12 pages)
Timeline: 1-2 weeks
Revisions: 1 round
Final files: PNG, SVG, PDF + mini brand guide
Price: $1000
Includes:
– Discovery questionnaire
– Brand foundation (positioning + audience + tone)
– Moodboard-based direction (1 concept with 1 round of revisions)
– Logo system
– Color palette
– Typography selection
– Brand essentials guide (PDF, 8-12 pages)
Timeline: 1-2 weeks
Revisions: 1 round
Final files: PNG, SVG, PDF + mini brand guide
Price: $1000
{ SIGNATURE BRAND IDENTITY }
Perfect for growing brands that want both visuals and strategy.
Includes:
– Discovery questionnaire
– Brand strategy (positioning, audience, brand personality, tone of voice)
– Moodboard-based process (2 creative directions to choose from)
– Art & photo direction
– Full logo suite (primary, secondary, mark/wordmark variations)
– Color system with usage hierarchy
– Typography system
– 3 branded assets (e.g. business card, Instagram templates, etc)
– Brand guidelines (PDF, 30-40 pages)
Timeline: 2-3 weeks
Revisions: 2 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $1600
Includes:
– Discovery questionnaire
– Brand strategy (positioning, audience, brand personality, tone of voice)
– Moodboard-based process (2 creative directions to choose from)
– Art & photo direction
– Full logo suite (primary, secondary, mark/wordmark variations)
– Color system with usage hierarchy
– Typography system
– 3 branded assets (e.g. business card, Instagram templates, etc)
– Brand guidelines (PDF, 30-40 pages)
Timeline: 2-3 weeks
Revisions: 2 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $1600
{ FULL BRAND IDENTITY }
The complete brand foundation: everything you need to launch and grow with confidence.
Includes:
– Discovery questionnaire
– Deep brand strategy (positioning, audience, brand personality, detailed tone of voice, archetypes)
– Moodboard-based process (2 creative directions to choose from)
– Art & photo direction
– Content & social media guidelines (expanded tips + examples)
– Full logo suite (primary, secondary, mark/wordmark variations)
– Color system with usage hierarchy
– Typography system
– 5 branded assets (e.g. business card, Instagram templates, etc)
– Brand guidelines (PDF, 45-60 pages)
Timeline: 3-4 weeks
Revisions: 3 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $2200
Includes:
– Discovery questionnaire
– Deep brand strategy (positioning, audience, brand personality, detailed tone of voice, archetypes)
– Moodboard-based process (2 creative directions to choose from)
– Art & photo direction
– Content & social media guidelines (expanded tips + examples)
– Full logo suite (primary, secondary, mark/wordmark variations)
– Color system with usage hierarchy
– Typography system
– 5 branded assets (e.g. business card, Instagram templates, etc)
– Brand guidelines (PDF, 45-60 pages)
Timeline: 3-4 weeks
Revisions: 3 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $2200
05
04
02
PROCESS
We begin with a short questionnaire followed by a call or chat — whichever suits you best.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.
→ Outcome: a clear creative brief & alignment between us.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.
→ Outcome: a clear creative brief & alignment between us.
01
{ DISCOVERY }
I define the strategic foundation: positioning, target audience, brand personality, and tone of voice.
You review and approve the strategy before we move into visuals.
→ Outcome: an approved strategy that guides every design decision.
You review and approve the strategy before we move into visuals.
→ Outcome: an approved strategy that guides every design decision.
{ BRAND STRATEGY }
I design the visual identity system: logo suite, typography, color system, and layout principles.
You will have up to two rounds of refinements to fine-tune the identity.
→ Outcome: a polished, cohesive brand identity.
You will have up to two rounds of refinements to fine-tune the identity.
→ Outcome: a polished, cohesive brand identity.
{ IDENTITY DESIGN }
All final files are prepared and sent:
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package
Neatly organized. Ready to use across digital & print.
→ Outcome: complete, easy-to-use brand toolkit.
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package
Neatly organized. Ready to use across digital & print.
→ Outcome: complete, easy-to-use brand toolkit.
{ DELIVERY }
03
Based on the approved strategy, I create 2–3 moodboards that explore different visual directions.
You choose one direction, and we lock the creative compass for the brand.
→ Outcome: one approved art direction to build the identity around.
You choose one direction, and we lock the creative compass for the brand.
→ Outcome: one approved art direction to build the identity around.
{ CREATIVE DIRECTION }
05
04
02
PROCESS
We begin with a short questionnaire followed by a call or chat — whichever suits you best.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.
→ Outcome: a clear creative brief & alignment between us.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.
→ Outcome: a clear creative brief & alignment between us.
01
{ DISCOVERY }
I define the strategic foundation: positioning, target audience, brand personality, and tone of voice.
You review and approve the strategy before we move into visuals.
→ Outcome: an approved strategy that guides every design decision.
You review and approve the strategy before we move into visuals.
→ Outcome: an approved strategy that guides every design decision.
{ BRAND STRATEGY }
I design the visual identity system: logo suite, typography, color system, and layout principles.
You will have up to two rounds of refinements to fine-tune the identity.
→ Outcome: a polished, cohesive brand identity.
You will have up to two rounds of refinements to fine-tune the identity.
→ Outcome: a polished, cohesive brand identity.
{ IDENTITY DESIGN }
All final files are prepared and sent:
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package
Neatly organized. Ready to use across digital & print.
→ Outcome: complete, easy-to-use brand toolkit.
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package
Neatly organized. Ready to use across digital & print.
→ Outcome: complete, easy-to-use brand toolkit.
{ DELIVERY }
03
Based on the approved strategy, I create 2–3 moodboards that explore different visual directions.
You choose one direction, and we lock the creative compass for the brand.
→ Outcome: one approved art direction to build the identity around.
You choose one direction, and we lock the creative compass for the brand.
→ Outcome: one approved art direction to build the identity around.
{ CREATIVE DIRECTION }
GALLERY
✧
LET’S MAKE A GREAT
PROJECT TOGETHER
✧
You can fill out the brief using the link below — or simply reach out via Instagram, email or Telegram, whichever feels more comfortable for you.