Hello, I'm Elisabeth! I design brand identities for beauty, fashion, jewelry and lifestyle brands, built on marketing strategy, not just aesthetics.
Hello, I'm Elisabeth! I design brand identities for beauty, fashion, jewelry and lifestyle brands, built on marketing strategy, not just aesthetics.
Hello, I'm Elisabeth! I design brand identities for beauty, fashion, jewelry and lifestyle brands, built on marketing strategy, not just aesthetics.
With a Master’s in Brand Management and postgraduate studies in Product Marketing, I start every project with the business: its audience, goals and the role the brand needs to play.
I love working with jewelry, fashion, beauty and lifestyle brands. These are industries where aesthetics matter, but a beautiful identity still needs a strong idea behind it.
Every project follows a clear process: strategy first, then creative direction, then design. You always know what’s happening, what’s next, and why each decision was made.
SERVICES
01
Essential Brand Identity
FROM $1500· or 2 payments of $750
A clean, professional start for small businesses and new ideas. Everything you need to look consistent and confident from day one.
Includes: – Strategic brand questionnaire – 1 creative direction – Logotype (wordmark + 2 variations) – Color system – Typography system – 3 brand visuals for your social media launch – Compact brand guidelines Timeline: 2 weeks Revisions: 2 rounds
02
Signature Brand Identity
FROM $2400 · or 3 payments of $800
A complete identity with a clear idea behind it. For brands launching online or offering services, who want every touchpoint to feel like one brand.
Includes: – Brand foundation (core idea, personality, values, tone of voice) – 1 creative direction + 2 logotype concepts to choose from – Logo suite – Color system – Typography system – 3 brand assets – 6 brand visuals for your social media launch – Brand guidelines Timeline: 3-4 weeks Revisions: 2 rounds
03
Full Brand Identity + Packaging
FROM $3000 · or 3 payments of $1000
A full identity carried onto your product. For brands launching a physical product that needs to look as good on the shelf as it does online.
Includes: – Brand strategy – 2 creative directions & logotype concepts to choose from – Full logo suite – Color system – Typography system – 2 brand assets – 1 SKU packaging – 6 brand visuals for your social media launch – Brand guidelines Timeline: 4-6 weeks Revisions: 2 rounds
Add-ons
Extra brand assets, packaging for additional SKUs, a second developed creative direction, social media guidelines and extra revision rounds can be added to any package.
Good to know
Every brand I work on is built from scratch. The packages above are a starting point to help you see what to expect, but every brand deserves its own approach. If your needs are different, I’ll prepare a tailored proposal created specifically for your brand.
A deposit is required to reserve your project start date: 50% of the project, or the first installment if you choose a 3-payment plan. The remaining payments are tied to project stages, and final files are delivered once the project is paid in full.
SERVICES
01
Essential Brand Identity
FROM $1500· or 2 payments of $750
A clean, professional start for small businesses and new ideas. Everything you need to look consistent and confident from day one.
Includes: – Strategic brand questionnaire – 1 creative direction – Logotype (wordmark + 2 variations) – Color system – Typography system – 3 brand visuals for your social media launch – Compact brand guidelines Timeline: 2 weeks Revisions: 2 rounds
02
Signature Brand Identity
FROM $2400 · or 3 payments of $800
Includes: – Brand foundation (core idea, personality, values, tone of voice) – 1 creative direction + 2 logotype concepts to choose from – Logo suite – Color system – Typography system – 3 brand assets – 6 brand visuals for your social media launch – Brand guidelines Timeline: 3-4 weeks Revisions: 2 rounds
03
Full Brand Identity + Packaging
FROM $3000 · or 3 payments of $1000
A full identity carried onto your product. For brands launching a physical product that needs to look as good on the shelf as it does online.
Includes: – Brand strategy – 2 creative directions & logotype concepts to choose from – Full logo suite – Color system – Typography system – 2 brand assets – 1 SKU packaging – 6 brand visuals for your social media launch – Brand guidelines Timeline: 4-6 weeks Revisions: 2 rounds
Add-ons
Extra brand assets, packaging for additional SKUs, a second developed creative direction, social media guidelines and extra revision rounds can be added to any package.
Good to know
Every brand I work on is built from scratch. The packages above are a starting point to help you see what to expect, but every brand deserves its own approach. If your needs are different, I’ll prepare a tailored proposal created specifically for your brand.
A deposit is required to reserve your project start date: 50% of the project, or the first installment if you choose a 3-payment plan. The remaining payments are tied to project stages, and final files are delivered once the project is paid in full.
SERVICES
01
Essential Brand Identity
FROM $1500· or 2 payments of $750
Includes: – Strategic brand questionnaire – 1 creative direction – Logotype (wordmark + 2 variations) – Color system – Typography system – 3 brand visuals for your social media launch – Compact brand guidelines Timeline: 2 weeks Revisions: 2 rounds
02
Signature Brand Identity
FROM $2400 · or 3 payments of $800
Includes: – Brand foundation (core idea, personality, values, tone of voice) – 1 creative direction + 2 logotype concepts to choose from – Logo suite – Color system – Typography system – 3 brand assets – 6 brand visuals for your social media launch – Brand guidelines Timeline: 3-4 weeks Revisions: 2 rounds
03
Full Brand Identity + Packaging
FROM $3000 · or 3 payments of $1000
Includes: – Brand strategy – 2 creative directions & logotype concepts to choose from – Full logo suite – Color system – Typography system – 2 brand assets – 1 SKU packaging – 6 brand visuals for your social media launch – Brand guidelines Timeline: 4-6 weeks Revisions: 2 rounds
Add-ons
Extra brand assets, packaging for additional SKUs, a second developed creative direction, social media guidelines and extra revision rounds can be added to any package.
Good to know
Every brand I work on is built from scratch. The packages above are a starting point to help you see what to expect, but every brand deserves its own approach. If your needs are different, I’ll prepare a tailored proposal created specifically for your brand.
A deposit is required to reserve your project start date: 50% of the project, or the first installment if you choose a 3-payment plan. The remaining payments are tied to project stages, and final files are delivered once the project is paid in full.
PROCESS
(how it works)
(01)
Discovery
We begin by defining the project scope, priorities, timeline, and the brand touchpoints your business needs. Once everything is aligned, I prepare the agreement and a 50% deposit secures your project slot. You then receive a detailed brand questionnaire, which becomes the foundation for the strategy and creative work that follows.
(01)
Discovery
We begin by defining the project scope, priorities, timeline, and the brand touchpoints your business needs. Once everything is aligned, I prepare the agreement and a 50% deposit secures your project slot. You then receive a detailed brand questionnaire, which becomes the foundation for the strategy and creative work that follows.
(02)
Onboarding
At the start of the project, I create your dedicated Notion portal with the full timeline, project stages, feedback pages, and key materials organized in one place. You always know where the project stands, what is being worked on, and what comes next.
(02)
Onboarding
At the start of the project, I create your dedicated Notion portal with the full timeline, project stages, feedback pages, and key materials organized in one place. You always know where the project stands, what is being worked on, and what comes next.
(03)
Brand Strategy
Using your questionnaire responses, I build the strategic foundation of the brand before any design begins. Depending on the project scope, this can range from a focused brand foundation to a deeper exploration of positioning, audience, personality, values, and communication.
(03)
Brand Strategy
Using your questionnaire responses, I build the strategic foundation of the brand before any design begins. Depending on the project scope, this can range from a focused brand foundation to a deeper exploration of positioning, audience, personality, values, and communication.
(04)
Creative Direction
The strategy is translated into a clear visual direction before the identity is developed further. Depending on the package, this stage includes either a focused moodboard or multiple creative directions with early visual ideas, references, color, typography, and application examples.
(04)
Creative Direction
The strategy is translated into a clear visual direction before the identity is developed further. Depending on the package, this stage includes either a focused moodboard or multiple creative directions with early visual ideas, references, color, typography, and application examples.
(05)
Visual Identity
Once the direction is approved, I develop the complete visual identity system across the touchpoints included in your project — from the logo suite, typography, and color system to packaging, digital assets, social media, or other brand applications.
(05)
Visual Identity
Once the direction is approved, I develop the complete visual identity system across the touchpoints included in your project — from the logo suite, typography, and color system to packaging, digital assets, social media, or other brand applications.
(06)
Presentation
The complete brand is presented as one cohesive system, including the identity, brand applications, and any additional guidelines included in your package. You then have dedicated refinement rounds to fine-tune the details before final approval.
(06)
Presentation
The complete brand is presented as one cohesive system, including the identity, brand applications, and any additional guidelines included in your package. You then have dedicated refinement rounds to fine-tune the details before final approval.
(07)
Final Delivery
Once the project is approved and the remaining balance is complete, all final files are carefully prepared, organized, and delivered together with your brand guidelines. Everything is structured so you, your team, and future collaborators can use the brand consistently and confidently.
(07)
Final Delivery
Once the project is approved and the remaining balance is complete, all final files are carefully prepared, organized, and delivered together with your brand guidelines. Everything is structured so you, your team, and future collaborators can use the brand consistently and confidently.
TESTIMONIALS
I’ve really loved working with you and just wanted to say a huge thank you again. It’s so clear how much care, detail, and thought you put into your projects. As someone who’s very type A, I especially appreciated your use of Notion. Being able to check the timeline and see exactly what you were working on throughout the process was incredibly helpful. It also meant I never felt the need to check in, which I don’t take for granted. With a lot of freelancers I’ve worked with, there tends to be a need for follow-ups and timelines can slip, but with you I had complete trust in your process from start to finish. Honestly, I don’t have anything to suggest as an improvement! I’m really impressed with everything. I’d also love to leave you a public review on any platform you prefer, so just let me know where best to do that 🙏🏽 I have already been passing your Instagram around to friends in business and will continue to recommend you. You are so deserving and talented, I wish you all the success in your career!
Gabby
Founder of Caprini Swimwear, Australia
I’ve really loved working with you and just wanted to say a huge thank you again. It’s so clear how much care, detail, and thought you put into your projects. As someone who’s very type A, I especially appreciated your use of Notion. Being able to check the timeline and see exactly what you were working on throughout the process was incredibly helpful. It also meant I never felt the need to check in, which I don’t take for granted. With a lot of freelancers I’ve worked with, there tends to be a need for follow-ups and timelines can slip, but with you I had complete trust in your process from start to finish. Honestly, I don’t have anything to suggest as an improvement! I’m really impressed with everything. I’d also love to leave you a public review on any platform you prefer, so just let me know where best to do that 🙏🏽 I have already been passing your Instagram around to friends in business and will continue to recommend you. You are so deserving and talented, I wish you all the success in your career!
Gabby
Founder of Caprini Swimwear, Australia
I’ve really loved working with you and just wanted to say a huge thank you again. It’s so clear how much care, detail, and thought you put into your projects. As someone who’s very type A, I especially appreciated your use of Notion. Being able to check the timeline and see exactly what you were working on throughout the process was incredibly helpful. It also meant I never felt the need to check in, which I don’t take for granted. With a lot of freelancers I’ve worked with, there tends to be a need for follow-ups and timelines can slip, but with you I had complete trust in your process from start to finish. Honestly, I don’t have anything to suggest as an improvement! I’m really impressed with everything. I’d also love to leave you a public review on any platform you prefer, so just let me know where best to do that 🙏🏽 I have already been passing your Instagram around to friends in business and will continue to recommend you. You are so deserving and talented, I wish you all the success in your career!
Gabby
Founder of Caprini Swimwear, Australia
Let’s create your brand together
Let’s create your brand together