Hello, I'm Elisabeth - brand designer with marketing background and master’s degree in brand management ✼
marketing-first mindset
I approach every project with a strategic mindset and business thinking. I don’t just create beautiful visuals - I build thoughtful, aligned identities that support your business goals and resonate with your audience.
Clear structure
With years of experience leading projects, teams, and events, I bring clarity and responsibility into every collaboration. You can rely on me not only for creative direction but also for well-organized workflow.
MOODBOARD APPROACH
For your project I create 2–3 unique moodboards that shows a possible direction your brand could take - visually and emotionally. No guesswork. Just focused, intentional design.
MOOdbOard-based apprOach
Before starting the design, you’ll receive 2–3 initial creative direction concepts (moodboards) to choose from.
Each of them shows a possible direction your brand could take — visually and emotionally.
Once a direction is selected, I’ll develop the full brand identity based on that concept.
No guesswork — just focused, intentional design.
You choose the direction.
I design everything based on it:
→ Logo
→ Color palette
→ Typography
→ Art direction
It saves time.
It gives clarity.
It builds trust.
You feel confident in the process.
I stay aligned with your vision.
→ This is how great design begins.
Each of them shows a possible direction your brand could take — visually and emotionally.
Once a direction is selected, I’ll develop the full brand identity based on that concept.
No guesswork — just focused, intentional design.
You choose the direction.
I design everything based on it:
→ Logo
→ Color palette
→ Typography
→ Art direction
It saves time.
It gives clarity.
It builds trust.
You feel confident in the process.
I stay aligned with your vision.
→ This is how great design begins.
PORTFOLIO
more projects on Behance
04
03
02
PROCESS
We begin with a short questionnaire followed by a call or chat — whichever suits you best.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.
→ Outcome: a clear creative brief & alignment between us.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.
→ Outcome: a clear creative brief & alignment between us.
01
{ DISCOVERY }
I’ll create 2–3 moodboards — visual concepts that reflect different direction your brand could take — visually and emotionally. This is where we align the vibe.
You choose the one that feels right. I then build everything around it.
→ Outcome: one approved art direction that feels aligned and intentional — a visual compass for your brand.
You choose the one that feels right. I then build everything around it.
→ Outcome: one approved art direction that feels aligned and intentional — a visual compass for your brand.
{ CREATIVE DIRECTION }
I design your visual identity: logo system, typography, color palette, layout principles, and more. Each element speaks your brand’s tone — clearly and consistently.
After presenting the design, we discuss your feedback in detail. You’ll have up to two rounds of revisions to fine-tune the identity.
→ Outcome: a polished, aligned brand identity.
After presenting the design, we discuss your feedback in detail. You’ll have up to two rounds of revisions to fine-tune the identity.
→ Outcome: a polished, aligned brand identity.
{ IDENTITY DESIGN }
All final files are prepared and sent:
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package
Neatly organized. Ready to use across digital & print.
→ Outcome: complete, easy-to-use brand toolkit.
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package
Neatly organized. Ready to use across digital & print.
→ Outcome: complete, easy-to-use brand toolkit.
{ DELIVERY }
04
03
02
PROCESS
We begin with a short questionnaire followed by a call or chat — whichever suits you best.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.
→ Outcome: a clear creative brief & alignment between us.
This step helps me understand your business, values, goals, and personality.
We’ll also define which brand assets you need (e.g., digital or print materials), your preferences, and the desired tone of voice.
→ Outcome: a clear creative brief & alignment between us.
01
{ DISCOVERY }
I’ll create 2–3 moodboards — visual concepts that reflect different direction your brand could take — visually and emotionally. This is where we align the vibe.
You choose the one that feels right. I then build everything around it.
→ Outcome: one approved art direction that feels aligned and intentional — a visual compass for your brand.
You choose the one that feels right. I then build everything around it.
→ Outcome: one approved art direction that feels aligned and intentional — a visual compass for your brand.
{ art-direction }
I design your visual identity: logo system, typography, color palette, layout principles, and more. Each element speaks your brand’s tone — clearly and consistently.
After presenting the design, we discuss your feedback in detail. You’ll have up to two rounds of revisions to fine-tune the identity.
→ Outcome: a polished, aligned brand identity.
After presenting the design, we discuss your feedback in detail. You’ll have up to two rounds of revisions to fine-tune the identity.
→ Outcome: a polished, aligned brand identity.
{ IDENTITY DESIGN }
All final files are prepared and sent:
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package
Neatly organized. Ready to use across digital & print.
→ Outcome: complete, easy-to-use brand toolkit.
✼ Logos in all formats
✼ Color & type specs
✼ Brand guide (PDF)
✼ Any extras depending on your package
Neatly organized. Ready to use across digital & print.
→ Outcome: complete, easy-to-use brand toolkit.
{ DELIVERY }
The complete brand foundation: everything you need to launch and grow with confidence.
Includes:
– Moodboard-based process (2 creative directions to choose from)
– Brand strategy (brand personality + tone of voice + target audience with clusters + basic content&smm direction)
– Full logo suite (4+ variations)
– Color palette
– Typography system
– Custom brand pattern
– Mood & art direction
– 5 branded assets (e.g. packaging, business card, etc)
– Full brand guidelines (PDF, 45+ pages)
Timeline: up to 4 weeks
Revisions: 3 rounds
Final files: PNG, SVG, PDF, mockup previews + brand guidelines + editable source files (if needed)
Price: $1300
Includes:
– Moodboard-based process (2 creative directions to choose from)
– Brand strategy (brand personality + tone of voice + target audience with clusters + basic content&smm direction)
– Full logo suite (4+ variations)
– Color palette
– Typography system
– Custom brand pattern
– Mood & art direction
– 5 branded assets (e.g. packaging, business card, etc)
– Full brand guidelines (PDF, 45+ pages)
Timeline: up to 4 weeks
Revisions: 3 rounds
Final files: PNG, SVG, PDF, mockup previews + brand guidelines + editable source files (if needed)
Price: $1300
– Extra revisions or add-ons can be requested at an hourly rate.
– A 50% prepayment is required to secure your spot.
– Files are delivered via Google Drive or Notion.
– You can adjust the services, mix elements, or build your own custom package and I’ll calculate a personalized quote based on your needs and vision.
Just send me a message, and we’ll shape the perfect solution for your brand.
✧ ADDITIONAL NOTES ✧
SERVICES
{ MINI BRAND IDENTITY }
For early-stage brands or personal projects that need the essentials.
Includes:
– Moodboard-based direction (1 concept with 1 round of revisions)
– Primary & secondary logo
– Color palette
– Typography selection
– Basic brand guidelines (PDF, 5–6 pages)
– 1 brand-asset of your choice (e.g. packaging, business card, etc.)
Timeline: 7–9 business days
Revisions: 1 round
Final files: PNG, SVG, PDF + mini brand guide
Price: $500
Includes:
– Moodboard-based direction (1 concept with 1 round of revisions)
– Primary & secondary logo
– Color palette
– Typography selection
– Basic brand guidelines (PDF, 5–6 pages)
– 1 brand-asset of your choice (e.g. packaging, business card, etc.)
Timeline: 7–9 business days
Revisions: 1 round
Final files: PNG, SVG, PDF + mini brand guide
Price: $500
{ STANDARD BRAND IDENTITY }
A balanced identity package with both visuals and basic strategy.
Includes:
– Moodboard-based process (2 creative directions to choose from)
– Basic brand strategy (brand personality + tone of voice + target audience)
– Full logo suite (primary, secondary, symbol, wordmark)
– Color palette
– Typography system
– 2 branded assets (e.g. packaging, business card, etc)
– Mockup previews of key elements
– Brand guidelines (PDF, 8-10 pages)
Timeline: 10−14 business days
Revisions: 2 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $900
Includes:
– Moodboard-based process (2 creative directions to choose from)
– Basic brand strategy (brand personality + tone of voice + target audience)
– Full logo suite (primary, secondary, symbol, wordmark)
– Color palette
– Typography system
– 2 branded assets (e.g. packaging, business card, etc)
– Mockup previews of key elements
– Brand guidelines (PDF, 8-10 pages)
Timeline: 10−14 business days
Revisions: 2 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $900
{ FULL BRAND IDENTITY }
– Extra revisions or add-ons can be requested at an hourly rate.
– A 50% prepayment is required to secure your spot.
– Files are delivered via Google Drive or Notion.
– You can adjust the services, mix elements, or build your own custom package and I’ll calculate a personalized quote based on your needs and vision.
Just send me a message, and we’ll shape the perfect solution for your brand.
✧ ADDITIONAL NOTES ✧
SERVICES
{ MINI BRAND IDENTITY }
For early-stage brands or personal projects that need the essentials.
Includes:
– Moodboard-based direction (1 concept with 1 round of revisions)
– Primary & secondary logo
– Color palette
– Typography selection
– Basic brand guidelines (PDF, 5–6 pages)
– 1 brand-asset of your choice (e.g. packaging, business card, etc.)
Timeline: 7–9 business days
Revisions: 1 round
Final files: PNG, SVG, PDF + mini brand guide
Price: $500
Includes:
– Moodboard-based direction (1 concept with 1 round of revisions)
– Primary & secondary logo
– Color palette
– Typography selection
– Basic brand guidelines (PDF, 5–6 pages)
– 1 brand-asset of your choice (e.g. packaging, business card, etc.)
Timeline: 7–9 business days
Revisions: 1 round
Final files: PNG, SVG, PDF + mini brand guide
Price: $500
{ STANDARD BRAND IDENTITY }
Perfect for growing brands that want both visuals and light strategy.
Includes:
– Moodboard-based process (2 creative directions to choose from)
– Basic brand strategy (brand personality + tone of voice + target audience)
– Full logo suite (primary, secondary, symbol, wordmark)
– Color palette
– Typography system
– 2 branded assets (e.g. packaging, business card, etc)
– Mockup previews of key elements
– Brand guidelines (PDF, 8-10 pages)
Timeline: 10−14 business days
Revisions: 2 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $900
Includes:
– Moodboard-based process (2 creative directions to choose from)
– Basic brand strategy (brand personality + tone of voice + target audience)
– Full logo suite (primary, secondary, symbol, wordmark)
– Color palette
– Typography system
– 2 branded assets (e.g. packaging, business card, etc)
– Mockup previews of key elements
– Brand guidelines (PDF, 8-10 pages)
Timeline: 10−14 business days
Revisions: 2 rounds
Final files: PNG, SVG, PDF, mockup previews
Price: $900
{ FULL BRAND IDENTITY }
The complete brand foundation: everything you need to launch and grow with confidence.
Includes:
– Moodboard-based process (2 creative directions to choose from)
– Brand strategy (brand personality + tone of voice + target audience with clusters + basic content&smm direction)
– Full logo suite (4+ variations)
– Color palette
– Typography system
– Custom brand pattern
– Mood & art direction
– 5 branded assets (e.g. packaging, business card, etc)
– Full brand guidelines (PDF, 45+ pages)
Timeline: 3-4 business weeks
Revisions: 3 rounds
Final files: PNG, SVG, PDF, mockup previews + editable source files (if needed)
Price: $1300
Includes:
– Moodboard-based process (2 creative directions to choose from)
– Brand strategy (brand personality + tone of voice + target audience with clusters + basic content&smm direction)
– Full logo suite (4+ variations)
– Color palette
– Typography system
– Custom brand pattern
– Mood & art direction
– 5 branded assets (e.g. packaging, business card, etc)
– Full brand guidelines (PDF, 45+ pages)
Timeline: 3-4 business weeks
Revisions: 3 rounds
Final files: PNG, SVG, PDF, mockup previews + editable source files (if needed)
Price: $1300
GALLERY
✧
LET’S MAKE A GREAT
PROJECT TOGETHER
✧
You can fill out the brief using the link below — or simply reach out via Instagram, email or Telegram, whichever feels more comfortable for you.